Last week I tentatively opened up a new site dedicated to bento, the Japanese meal in a box. I have been kicking around the idea of such a site for quite some time now but I was not sure if I should open a new site, or just fold more bento-related content into my existing, more general food site, Just Hungry. While there are already several bento blogs out there, I was not sure if there would be enough interest in a whole site dedicated to Japanese-style lunch boxes, so I procrastinated, before decided that I wanted to organize all that information in one, separate location.
In less than a week, the traffic to Just Bento, discounting the lack of search engine generated visits, has almost equalled that of the almost 4 year old Just Hungry. I'm simply astonished.
But then it's not the first time that I've been surprised at just how much interest there is in things Japanese, from non-Japanese people, in recent years. Whether it's anime or manga, gadgets or toys, fashion or sushi, amigurumi or Hello Kitty, each time I see how 'hot' and 'cool' something Japanese is it throws me for a loop. The funny thing is that all of this interest seems to have come after the collapse of the Japanese bubble economy in the late '80s to early '90s.